Frequently Asked Questions
Unfortunately not, English only.
There are a number of advantages to outsourcing your marketing to us. Firstly, you’ll gain access to a team of experienced experts under one brand. We work with other small business owners and freelancers whose work and work ethic we admire, which helps to keep costs much lower than working with a big agency.
Hiring someone to handle all your digital marketing in-house means an additional person to manage, whereas we self-manage. We can also juggle the full range of digital marketing strategies, from SEO to social media, which is very challenging for one individual.
Because we have such a diverse client group, we measure your progress and growth in a number of different ways. For ecommerce clients, for example, you might be most interested in boosting your conversion rate, while a B2B company may be more interested in lead generation.
Other metrics we use include measures like impressions and CTR (Click Through Rates) for paid advertising and social campaigns.
For us, the most important measure is your ROI – Return On Investment. Our goal is to ensure you’re consistently getting more out of your campaigns than they’re costing you. But bear in mind, a big part of your marketing strategy needs to be on building your brand over the long term. Just like there are no quick fixes in dieting, beware of ‘quick fixes’ when it comes to marketing your products and services.
We strive to make the onboarding process as smooth and seamless as possible, so we can hit the ground running! Firstly, we like to make sure we really understand your immediate and long-term goals. No two clients are the same, so we are always open to negotiating a system which works for you.
Generally, however, we aim to get a scope of work (usually laid out in a cost estimation) established early on during our strategy sessions. We will review this carefully with you so both parties understand their responsibilities and expectations.
Dedicated Account Manager:
Each of our clients is assigned a dedicated account manager, who will become your main point of contact, and get to know your business inside out. This has advantages for both sides. Our digital teams can take advantage of their in-depth knowledge of your brand, and you have a contact who is working closely with every aspect of your digital campaign, from social media to PPC.
Preparation and Kickstart Session!
If your business has the budget and it falls within the scope of work you require, we are able to do a deep dive into your website and online presence. This includes using the best available reporting and site auditing tools, as well as the shared expertise of our various digital experts. We may also analyse any of your past marketing efforts for other valuable insights.
At the kickstart session, we’ll break down our findings and recommendations for you in simple language, and give you the chance to ask any questions you might have. We’ll highlight where your biggest opportunities lie, and ensure you have realistic expectations right from the start. From here, we’ll create a schedule of deliverables based around your top priorities as well as your long-term goals.
We are always keen to hear about any ideas or concerns you might have.
Generally speaking, you can expect to see a significant ROI after the following time periods:
SEO – 6 to 7 months
PPC – within 3 months
Social media ads – also around 3 months
LinkedIn Lead Generation – 3 – 6 months
As you can see, how quickly you see results depends on the digital marketing strategies we employ, but there are a number of other factors to consider. Your industry and how competitive your marketspace is, and what your specific goals are are major factors.
In addition, ‘slower’ strategies like SEO and content marketing have a much longer-lasting impact, and will keep driving new traffic and sales even after the campaign is over. This is why we tend to recommend a blend of strategies, so you can enjoy both fast results now, and sustainable growth down the line.
We generally recommend 12 months as the ideal timeframe for optimal results, although this varies significantly depending on your industry, competition, and the nature of the projects you want to undertake. Over the years we’ve found that it takes time to optimise campaigns to their full potential, and achieve real, lasting, and sustainable success.
If you need to see results fast, we can consider other options such as PPC (pay per click) advertising. As always, we create a customized strategy for each one of our clients. We do also offer once-off projects (such as web development) which are shorter term, but we find most of these clients will also benefit from additional services such as SEO, or conversion rate optimisation in the case of ecommerce websites.
Our relationship with our clients is based on performance, success, and lasting growth.
Naturally, the more you’re able to invest in your marketing and SEO strategy, the greater your returns will be – but that doesn’t mean you can’t see exceptional results with a smaller budget.
How much you should spend also depends on the types of services you’ll be using, and how quickly you want to achieve your goals. For example, PPC campaigns will require a higher starting budget, but deliver results very quickly. Other approaches like content marketing will cost less, but you’ll need to have a little more patience. Or perhaps you need us to start from scratch with a brand awareness video to ensure your advertising hits the ground running.
During the consultation process, we will provide you with forecasts as well as a viable budget to ensure success for any service. We will also recommend a flexible starting budget based on your goals and what you want to accomplish.
The majority of our contracts have a minimum term of 12 months, which we have found to be the best period of time to ensure great performance. We will always be upfront with new clients that generating a significant return on investment takes time, but that patience is always rewarded!
Please give us at least 30 days written notice if you need to cancel your services, and note that we reserve the rate to bill a cancellation charge if your contract end date has not been reached.
Because many of our campaigns require an initial cash outlay for advertising and content creation, we request customers make payment 30 days in advance of the go-live date. In the event you are unable to pay an invoice, services will simply be suspended until you’re able to resume payments.
Clients who opt for a retainer agreement with us usually pay by the first of the month (the same as you would for a rental agreement).
Scope of Work (SOW) agreements are typically either:
Project-based, or
Recurring Service contracts
Each campaign or project begins with a client consultation and start meeting, where we discuss time frames and plans. If you really need to hit the ground running, we will negotiate an urgency fee with you before we begin, if applicable, to ensure we can deliver by your deadlines.
Project SOWs:
Project SOWs include once-off projects like development of a new website, a major overhaul or redesign of an existing site or shooting a brand awareness advert. These are priced according to the client brief, the size of the job, as well as the level of functionality or complexity required. We will require a 50% deposit on the estimated total cost for work to begin.
Once your project is ready to go live, you’ll receive a final invoice for the balance of the fees due.
Recurring Service SOWs:
Recurring Service SOWs are billed monthly. You will receive an invoice a few days prior to the service month, and we request you make payment on or before the 1st of the month to avoid delays. For your campaigns to be successful, we ask our clients to understand the need for an upfront commitment. Delayed payments may mean we have to put your services on hold, which can cause your campaign to lose momentum.
Where a third party platform is involved (such as Google or a Social Media advertising channel) Anago Marketing will facilitate the billing directly with the provider on your behalf. Sometimes you will need to supply your company credit card details (kept in the strictest confidence), or be directly involved in setting up payment should you wish to avoid sharing your credit card details with us.
Recurring service contracts are typically 12 months, whereafter we work on a month-to-month basis.
Once-off projects like web development are charged at a custom price based on your technical and content development requirements.
Most of our other services are charged at a standardised rate, with a minimum viable rate to ensure the success of the campaign in place.
As we tailor each campaign to your individual business, we encourage you to get in touch, and one of our experts will get back to you with a custom quote. We’ll also be able to guide on which services will be of the most benefit to you, and answer any technical questions you might have.
Yes, AI is the future of digital marketing! We use a variety of AI tools to help optimise campaigns and to help with our team’s efficiency, as well as to unstick any pesky writer’s block!
We use AI-driven tools like chatbots, machine learning algorithms and generative predictive text (GPT) tools that make use of natural language processing. This helps us drive better results – faster and with greater results than would be possible without the use of AI.
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5 Things Successful Brands Get Right
While it’s tempting to assume that a big pile of money is the thing that separates successful brands from the rest, the truth is money has nothing to do with it!
Here are five FREE things that successful brands get right that you can action TODAY.
