Something you come to realise after stepping outside of a marketing department and into the world of the client interface is that sometimes it’s even more of a journey of persuasion – not when it comes to targeting audiences, customers, gatekeepers and CEOs, but in communicating with your client.
My first official job under the Anago company banner came from a surprising source. After working as the sidekick to Trevor King (the marketing director of Caesarstone) for almost 5-and- a-half years getting to write scripts for television inserts and conceptualise new campaigns (and even begin my TV presenting work!), by June 2017 I had resigned and left for a 4-month sabbatical to Greece and the UK.
The Spling brand is such a fun brand to work on! Stephen ‘Spling’ Aspeling is South Africa’s number 1 movie critic (South Africa’s weekly authority on film reviews, movie trivia and interviews) and also part of the Anago team – definitely the cheekiest of the bunch. Spling needed help refreshing his brand strategy and raising his media profile. He’s been a ‘one-man-band’ basically forever, which always means you never get to everything that you need to because you’re too busy doing everything!
As someone who didn’t always appreciate interior design and architecture, it was such a treat to work on revamping the Morgenrood website. The Morgenrood development offers buyers the opportunity to purchase up to 4 luxury double-storey apartments off-plan, investing in a favourably located historic Cape property, ideal for a stylish retirement.