Micro influencer marketing is great for businesses who don’t have the budget to work with ‘Macro’ influencers, and want to reach a more niche audience.

But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

For starters, what is a Micro influencer? 

While they don’t have a massive following, Micro influencers have a significant social media presence, typically between 10K and 100K followers. 

On this platform, influencers have grown dedicated communities who trust them and the products they recommend.

Why? Because it feels like it’s coming from a friend — not a celebrity endorsement.

Connection is the name of the game when it comes to Micro influencers. And due to their authenticity, they receive a steady stream of comments, likes, and clicks.

Influencer marketing has become an effective way to drive sales and grow your brand on Instagram. 

In other words, the selling power of influencers is here to stay.

And though Macro influencers have a larger following, there are three key benefits to working with Micro influencers:

Micro Influencers Are Typically More Cost Effective 

For many small businesses, your budget may be too small to work with influencers who have 500K+ followers.

Enter the Micro (and even Nano) influencer — they’re more cost effective, and in some cases, may be open to working with you on an ongoing basis.

Micro Influencers Have Niche Communities on Instagram 

Compared to Macro influencers, Micro influencers have a smaller, yet more targeted audience.

Many Micro influencers only talk about one or two topics — a niche — which allows them to organically grow on social media.

Micro Influencers Have High Engagement Rates 

Micro influencers have an average engagement rate of 2% across feed and sponsored posts:

In comparison, Macro and Mega Macro influencers have engagement rates fluctuating between 0.8% – 1.3%.

The takeaway? With steady engagement rates, supportive communities, and fees that better align with small business budgets, partnering with Micro influencers is a great way to optimize your marketing strategy.

And there you have it — a quick guide to Micro influencer marketing!

With a smaller, more concentrated subset of followers, the power of Micro influencer marketing can boost your brand’s visibility, and drive traffic to your site.

When are you going to start connecting with Micro influencers? Get in touch with Anago Marketing to help source the best people for your brand.

Incorporating social media into a marketing strategy is one of the magic ingredients that make for a good campaign. While some marketing techniques can be a little expensive – this one is easy, efficient, and can be lots of fun.

I’ve often spoken about the benefits of optimizing your Instagram platform for business and engagement, but let’s not forget the business opportunities surrounding other social media apps. Facebook, for example, has over three million businesses using the platform for advertising. It’s important to have your Facebook Business Page correctly optimized with quality Search Engine Optimization in order to maximize conversions.

First of all, there is a link between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business. Since there are many rumours about Facebook Business Page Optimization on the Web, let’s put this straight.

In this post, you will learn some essential rules that will leverage your Facebook page.

Choose the right name

When it comes to optimization, it is fundamental to find the right name for your Facebook Business Page because once you choose it, it is permanent. It’s important to remember that the first word of your Facebook page title is the most significant in the eyes of Google.

This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.

Customize your vanity URL

Never settle for the dynamic URL which is automatically generated when you sign up. On Facebook, you can easily personalize your address and unify it with your brand name. Make it unique and easy to remember.

If you match your Facebook vanity URL with the page’s title you are going to strengthen your brand recognition. Moreover, personalization will hugely improve the findability of your page both in Facebook search and in search engines.

Fill out your profile

Make sure that your avatar, cover photo, bio and profile info are complete and contain up-to-date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. You want to aim for consistency across all of your social media channels, and make sure that the main visuals match.

Build your marketing personas and improve the communication with your targeted audience by using the appropriate voice and tone.

Pay special attention to the “About us” section

The truth is, your visitors want to know all of the details about your business: where your office is located, what service you offer, what your working hours are etc. With this in mind, you want to provide them with complete information.

The “About us” section is a good place to emphasize values and benefits your products or service may bring to the customers. You need a suitable description short enough (you get 155 characters) to be correctly displayed in the search engine snippet, both on desktop and mobile.

Sprinkle your business page with keywords strategically

Making use of keywords is crucial, even when it comes to social media. Place your preferred ones in the most important, strategic parts of your page. Include them in the URL, page title and “About us” section because they will be visible on the front page and will appear in search results.

Remember that the name of your page corresponds with the title tag and your short description works as the meta description tag.

However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.

Include the phone number and address in your Facebook page

The current Facebook design shows your business category, location, phone number and business hours straight away, on the front page. Therefore, make sure to fill out your street address, city, state, zip, and local phone number.

Adding the address helps with indexing your brand for local search results and increases page following. Google simply pays more attention to pages that give specific contact information.

There you have it folks, my top tips for optimizing your Facebook Business Page. Remember that Facebook is constantly introducing new useful tools that are going to make running your business easier. To keep your page well-optimized, make sure that you keep an eye on any new features that come out and implement them as you go.

Influencers are individuals and groups who have generated a large social media following

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand.

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences.

Here are my three tips for finding the right influencer for your brand.

• Check Out Influencers Already Talking About Your Brand

If you’re looking to collaborate with an influencer on a branded campaign, it’s a good idea to find someone who is already interested and engaging with your bran

Because when you find influencers who are already talking about your brand or products, it’s a perfect match.

To find influencers who are already engaging with your brand, search your tagged posts, comments, DMs — if an influencer has tagged you in their stories or posts, it’s a good sign they’re already sharing content about your business or products with their followers.

The best part about this is that the partnership will feel like an organic fit for their community.

• Look at Who Your Target Audience is Already Engaging With 

Finding influencers that resonate with your target audience is arguably one of the most important steps in the influencer search process.

To do this, look at your existing community. Select anywhere from ten to fifteen followers who represent your ideal audience, and check out their following lists.

What type of influencers are they already following? What content do they typically engage with?

This should give you valuable insight into the type of influencers you should be partnering with, and what content might work best.

Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories.

You’ll need to get approval from the influencer, and should always clearly credit their work, but this can be a great way to see how an influencer resonates with your community — before investing any of your marketing spend.

• Monitor Relevant Hashtags

If you have a branded hashtag or a collection of hashtags you regularly use, it’s a good idea to keep track of these hashtags to help find influencers for your campaign.

Searching through who has shared content under your branded hashtag could turn up hundreds of potential influencers to reach out to.

If you don’t have a branded hashtag for your business, try searching relevant hashtags, you could find some awesome influencers to partner up with.

What are some of the ways you connect with Instagram influencers?

LinkedIn is an online employment platform which allows job-seekers to create a profile with completed CV’s and for employers to post about job opportunities. 

It has since become the frontier for business connections.

That being said, in 2021 LinkedIn is no longer a platform to simply find a job. With over 756 million users, it’s full of opportunities for brand marketing.

With LinkedIn, you can build credibility, grow your business, and even drive traffic to your website. And with new interactive features, there’s never been a better time to include it in your social media strategy.

In this post, I’ll be sharing five ways you can use LinkedIn to market your brand and reach relevant audiences.

• Share Customer Success Stories and Testimonials 

Brand-driven storytelling is a great way to build awareness because it brings attention to real-life customers. 

Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust.

You can also share a story from a member of your community through your LinkedIn captions. 

(You can think of them as a mini-blog post)

Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

• Position Your CEO or Founder as a Thought Leader

Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand).

You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. If your customers feel that your leader has a warm, charismatic personality, they are more likely to invest in your brand.

Sharing this type of content is a great way to personify your brand on LinkedIn and become a credible establishment in the eyes of your community.

• Use Data to Tell Your Story

Data storytelling is building a narrative around a set of data and its accompanying visuals to help convey the meaning of that data in a powerful and compelling fashion.

It an effective way to provide insight and value to your community — and it often proves to be highly shareable content.

You can also take your data storytelling a step further by collaborating with another company. This is a great way to tap into a shared target audience, without being too salesy.

Data storytelling can be a powerful tool for marketing your brand on LinkedIn because it allows you to position yourself as a valuable resource for your peers and target audience.

• Share Your Brand Voice 

Sure, LinkedIn is for professionals, but that doesn’t mean people only want to see corporate content.

Sharing the personality of your brand can humanize your content, and is an authentic way to attract new customers or clients.

In fact, a survey found that 65% of customers say they feel an emotional connection with a brand of business — so a little personality can go a long way! It is also a great way to attract likeminded customers who connect with your brand.

• Work With Influencers and Experts

If you haven’t tapped into influencer marketing, LinkedIn is the perfect place to experiment.

There are heaps of LinkedIn voices and experts on the platform — reach out to them to see if they’d write a guest blog post or hop on a LinkedIn Live.

Live videos get a higher average of comments than in-feed videos, so they’re worth getting creative with.

You can also work with influencers or experts to post stories and live streams from their accounts, marketing your brand to a wider audience.

Combined, these tips make a killer LinkedIn marketing strategy that will help you grow your brand, tell your story, and build a vibrant community of people who believe in your vision. 

Are you thinking of using LinkedIn in your marketing strategy?