Having previously worked as the side-kick to the Marketing Director of Caesarstone South Africa for five-and-a-half years, our founder was approached to come onto the From the Ground Up production team as the director of this exciting YouTube series.

From consulting on script development and the production approach, Lisa’s major role was to coach and direct the talent – the lovely and accomplished Johanna van der Merwe of The Sourcing Lab – in her first-ever on-camera presenter role.

Johanna partnered with Caesarstone to showcase her own home renovation from start to finish with the agreement that it would feature beautiful installations of Caesarstone kitchen countertops and detailing. Our job was to create a YouTube show that was both entertaining and informative, giving homeowners and design enthusiasts the inspiration and tips they would need in order to create their own dream homes.

With every high-spec content marketing project, excellence is key. Lisa was privileged to work with a highly professional and creative team of camera crew who helped to make Jo and her new family home shine on camera, creating a world-class viewing experience for South African and international audiences. Lisa was able to draw on her years of script writing, producing, directing and TV presenting experience to help make the project a wonderful success.