CASE STUDY

How We Reinvented a UK Cyber Security Brand

Opliciti

“We started our original company, CyberFusion3, with no marketing input but with a team of best-in-class cyber security experts wanting to help businesses become more adaptive in an ever-changing environment. As the business moved forward we realised that our existing website wasn’t working as hard as we needed it to. We approached Anago Marketing for help and, after several in-depth strategy workshops, ended up with a clear understanding of what the market was lacking and how a refreshed brand and a new name could help launch us into the position we wanted our business to occupy.”

– Spencer Summons, CEO & Founder, Opliciti Cyber Security, UK

CASE STUDY

How We Reinvented a UK Cyber Security Brand

Opliciti

“We started our original company, CyberFusion3, with no marketing input but with a team of best-in-class cyber security experts wanting to help businesses become more adaptive in an ever-changing environment. As the business moved forward we realised that our existing website wasn’t working as hard as we needed it to. We approached Anago Marketing for help and, after several in-depth strategy workshops, ended up with a clear understanding of what the market was lacking and how a refreshed brand and a new name could help launch us into the position we wanted our business to occupy.”

– Spencer Summons, CEO & Founder, Opliciti Cyber Security, UK

Anago Marketing was approached by a small cyber security company based in the United Kingdom for help establishing their fledgling business and attracting new business through more compelling visuals, positioning and language.

With obvious cost-saving advantages thanks to the weak rand and the strong pound, this small business was able to get profound value from an intercontinental partnership with us. With multiple executive team Zoom meetings under our belts, we led a highly collaborative marketing strategy development process; drawing on the client’s substantial industry expertise and global market insights, while we brought years of high-end-brand marketing experience and design acumen to the project.

The result was a new company name; exciting and attractive new branding developed by a local, world-class graphics and packaging designer; and a simplified approach to an industry notorious for poor communication and using too much industry jargon with laypeople.

Anago Marketing also developed fresh website content for the client (informed by the foundational marketing strategy work done together with the client at the start of the relationship), advised on a brand launch roll out plan and worked with a preferred website designer to bring the new vision to life.

Anago Marketing was approached by a small cyber security company based in the United Kingdom for help establishing their fledgling business and attracting new business through more compelling visuals, positioning and language.

With obvious cost-saving advantages thanks to the weak rand and the strong pound, this small business was able to get profound value from an intercontinental partnership with us. With multiple executive team Zoom meetings under our belts, we led a highly collaborative marketing strategy development process; drawing on the client’s substantial industry expertise and global market insights, while we brought years of high-end-brand marketing experience and design acumen to the project.

The result was a new company name; exciting and attractive new branding developed by a local, world-class graphics and packaging designer; and a simplified approach to an industry notorious for poor communication and using too much industry jargon with laypeople.

Anago Marketing also developed fresh website content for the client (informed by the foundational marketing strategy work done together with the client at the start of the relationship), advised on a brand launch roll out plan and worked with a preferred website designer to bring the new vision to life.

“Anago Marketing’s analysis of our team, business and market informed our thinking, helped take us out of our comfort zones and differentiate our brand in a very crowded market. I would highly recommend them.”

Spencer Summons

5 Things Successful Brands Get Right

While it’s tempting to assume that a big pile of money is the thing that separates successful brands from the rest, the truth is money has nothing to do with it!

Here are five FREE things that successful brands get right that you can action TODAY.

Free PDF

5 Things Successful Brands Get Right

While it’s tempting to assume that a big pile of money is the thing that separates successful brands from the rest, the truth is money has nothing to do with it!

Here are five FREE things that successful brands get right that you can action TODAY.

Free PDF