Ecovacs

CASE STUDY

How We Launched a New Robot Vacuum Cleaner into the South African Market

“We introduced a brand new robot vacuum cleaner brand into South Africa, but didn’t want to over-capitalise on advertising costs to help mitigate the risk. We were referred to Anago Marketing for help creating brand awareness via Facebook and Instagram. Their excellent work and savvy content creation skills helped us to increase sales and confidence in the brand to the point that we could bring in a variety of models and other products in response to consumer demand. We met with many marketing agencies before settling on Anago. We chose them because, unlike large agencies, we knew that we’d be well looked after and given the attention and support we wanted for our growing business.”
– Roberto Danon, Ecovacs South Africa

CASE STUDY

How We Launched a New Robot Vacuum Cleaner into the South African Market

Ecovacs

“We introduced a brand new robot vacuum cleaner brand into South Africa, but didn’t want to over-capitalise on advertising costs to help mitigate the risk. We were referred to Anago Marketing for help creating brand awareness via Facebook and Instagram. Their excellent work and savvy content creation skills helped us to increase sales and confidence in the brand to the point that we could bring in a variety of models and other products in response to consumer demand. We met with many marketing agencies before settling on Anago. We chose them because, unlike large agencies, we knew that we’d be well looked after and given the attention and support we wanted for our growing business.”
– Roberto Danon, Ecovacs South Africa

We began this new client relationship with an Instagram training session and key messaging workshop for the executive team. This allowed the client to understand the Anago Marketing approach to social media and content creation, as well as to gain a thorough understanding of best practice and the time, effort and resources required for a brand to do social media well.

After creating a snappy elevator pitch together, Anago Marketing was unleashed to create fun, relevant and informative content, driven primarily by the Instagram platform and populated on the brand Facebook, too. Anago also handled community management for the brand.

From engaging unboxing videos to stop-motion reels, Anago was able to grow the client’s social media following by one-hundred fold, as well as stimulate a satisfying spike in sales. Anago also facilitated collaborations to help grow brand awareness via complementary social media accounts.

We began this new client relationship with an Instagram training session and key messaging workshop for the executive team. This allowed the client to understand the Anago Marketing approach to social media and content creation, as well as to gain a thorough understanding of best practice and the time, effort and resources required for a brand to do social media well.

After creating a snappy elevator pitch together, Anago Marketing was unleashed to create fun, relevant and informative content, driven primarily by the Instagram platform and populated on the brand Facebook, too. Anago also handled community management for the brand.

From engaging unboxing videos to stop-motion reels, Anago was able to grow the client’s social media following by one-hundred fold, as well as stimulate a satisfying spike in sales. Anago also facilitated collaborations to help grow brand awareness via complementary social media accounts.

“Anago Marketing helped us transform an unknown brand into a trusted name in robot home appliances. Thanks to their hard work, dedication and creativity, steady sales enabled the hiring of the first in-house marketing professional – a goal we laid out at the start of our working relationship. They empowered a great leap forward and will receive our utmost trust again for similar future projects. We enjoyed working together greatly – thank you very much!”

Roberto Danon

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How We Launched a New Robot Vacuum Cleaner into the South African Market

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5 Things Successful Brands Get Right

While it’s tempting to assume that a big pile of money is the thing that separates successful brands from the rest, the truth is money has nothing to do with it!

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5 Things Successful Brands Get Right

While it’s tempting to assume that a big pile of money is the thing that separates successful brands from the rest, the truth is money has nothing to do with it!

Here are five FREE things that successful brands get right that you can action TODAY.