Anago Marketing was approached by a small cyber security company based in the United Kingdom for help establishing their fledgling business and attracting new business through more compelling visuals, positioning and language.

With obvious cost-saving advantages thanks to the weak rand and the strong pound, this small business was able to get profound value from an intercontinental partnership with us. With multiple executive team Zoom meetings under our belts, we led a highly collaborative marketing strategy development process; drawing on the client’s substantial industry expertise and global market insights, while we brought years of high-end-brand marketing experience and design acumen to the project.

The result was a new company name; exciting and attractive new branding developed by a local, world-class graphics and packaging designer; and a simplified approach to an industry notorious for poor communication and using too much industry jargon with laypeople.

Anago Marketing also developed fresh website content for the client (informed by the foundational marketing strategy work done together with the client at the start of the relationship), advised on a brand launch roll out plan and worked with a preferred website designer to bring the new vision to life.