October 4, 2021 Lisa Aspeling

How To Create a Social Media Strategy for a Small Business

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales.

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

A social media strategy encapsulates everything you want to do and achieve on social media. It details what you’ll post, the platforms you’ll use, and defines measurable goals that will support your specific business needs.

Smart social media strategies for small businesses can increase brand awareness, build your audience, and increase revenue.

However, this growth won’t happen overnight. It requires a consistent and strategic approach.

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales.

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Ready to learn how-to create a social media strategy for small business? Let’s get started.

Define Your Social Media Strategy — and Set Your Goals 

Creating a social media strategy from scratch may seem intimidating, but setting SMART goals keeps the process realistic and achievable.

A SMART goal is:

Specific

Measurable

Achievable

Relevant

Timely

Apply this method to your social media marketing plan by basing the goals on metrics that are specific to your business.

For example, you might want to track how many people follow your social media account month over month.

If this is your first time creating a social media strategy, it’s a good idea to start with a handful of important goals — so you can really hone in on them. 

This way, you’ll be able to track progress over time and use them as a baseline to build upon in the future.

Identify the Right Social Media Platforms for Your Business 

Every social media platform has a unique set of pros and cons — which means you can be selective with your approach.

Starting off with platforms that make the most sense for your business will help you save time and avoid becoming overwhelmed by your content calendar.

Not sure which platform is best for your business? Here’s a basic rundown:

Instagram

As a visual platform, Instagram is the perfect platform for showcasing your products or services in action. It’s also a great place to grow a community who loves your brand.

Plus, Instagram now has a ton of e-commerce features — making it easier than ever to convert your followers into customers.

Facebook 

Facebook, the most widely-used social media site, is an all-purpose platform where you can share photos, company updates and information, videos, and other informative content to build brand awareness and trust.

Much like Instagram, Facebook is jam-packed with e-commerce features — and has some of the most sophisticated targeted advertising tools in the business.

TikTok 

If you think TikTok is just for teenagers, think again.

TikTok is a video-driven platform full of informative, entertaining, and creative content — and businesses are using the platform to show how their products work, share behind-the-scenes, give tips, and join trending challenges.

YouTube

Unlike most social platforms, YouTube allows you to share longer form videos, with a huge maximum upload file size of 128GB (or 12 hours!). 

This makes it the perfect platform for more in-depth, educational content — such as styling tips, interviews, tutorials, and transformations.

Now that you know what each platform offers, choose the ones most relevant to your business. Don’t be afraid to start with only 1 or 2 — it’s better to focus your energy where it will be most effective.

Define Your Brand Voice

Your brand voice is like your company’s personality — it’s how you speak to your audience. And it might slightly differ from platform to platform.

If you’re struggling to pinpoint your tone, consider your brand’s values and mission. Are you formal and serious, or more relatable and friendly?

Consider how you would talk about your business, products, or services to a friend as you refine your brand’s tone of voice!

Create and Manage Your Social Media Posts 

After you define your goals, choose the platforms you’ll use, and develop your brand voice, it’s time to start creating and posting content.

As a busy small business owner, a helpful way to avoid becoming overwhelmed when creating content is to practice content batching.

It’s a helpful productivity technique where you create multiple captions, photos, and videos during a set period of time.

Track and Measure Your Social Media Goals 

Now that you’ve nailed your content strategy, well done! You’ve done the hardest part.

But don’t forget, the key to a successful social media strategy for small business is consistency.

Monitoring your analytics to see how many people you’re reaching and how they’re interacting with your posts is vital to your strategy as they show you what’s working — and what isn’t.

 

There you have it — a quick how-to guide for creating a social media strategy for small business.

Take the time to develop SMART goals, define your brand voice, and choose platforms that align with what you’re trying to achieve. If you create consistent content and analyse your metrics, you’ll be one step closer to creating a successful long-term strategy.

Want to learn more about what strategy works best for your brand? Contact sign up for the Anago Brand Strength Plan to get started.

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